Campaign Profile:
Tourism Malaysia has joined with Malaysia Airlines and the iMas PAK alliance of Malaysia travel operators on a promotional campaign to boost visitor numbers to Malaysia. As part of the campaign, they packaged exclusive products to create special itineraries they hope will attract Taiwanese visitors.
Campaign Features:
This campaign’s itineraries cover all of Malaysia’s amazing travel attractions and features, including its cityscapes, unique natural environment and distinct culture, and to capture that spirit, we adopted the slogan “Malaysia Will Open Your Eyes” to drive the promotion. Malaysia’s dazzling destinations were incorporated into the campaign’s design to showcase its tourism opportunities.
Our integrated ad campaign relied on internet media + prize drawings as well as the use of TV, radio and print media to achieve maximum exposure and the greatest impact.
Landing page
Internet Advertising
Internet Advertorials
Internet Prize Draw
Television Commercial & Newspapers AD
