Campaign Profile:
Chimelong Ocean Kingdom has steadily built a name for itself in Taiwan through extensive promotion, and it is now a favorite overseas travel destination for parents and their children. The completion of the Hong Kong-Zhuhai-Macau bridge at the end of 2018 meant faster and more convenient access to the park from Hong Kong, and this ad campaign in Taiwan built on that to create a new wave of visitors.
Campaign Features:
An integrated communications plan built around TV ads made from images and videos, large-scale O.O.H. ads, internet ads and news advertorials showcased the many attractions and ways to have fun at Chimelong Ocean Kingdom. The campaign trumpeted the message that a 3-day, 2-night stay was simply not enough and that getting there from Hong Kong is now more convenient than ever.
Digital Media ：
Yahoo Native Ads
LINE Today Native Ads
O.O.H. Media：
Massive Wall Poster at Taipei MRT Line’s Taipei Main Station + Escalator Stickers + LED Lights
Special Installation Display and Floor Poster at Taipei MRT Zhongshan Station
