Campaign Profile
Tourism Malaysia teamed up with Malaysia Airlines and an alliance of nine travel operators (iMas PAK) to promote several great travel packages showcasing Malaysia’s three major tourism areas – Kuala Lumpur, Sabah and Sarawak – and bring visitors the most complete travel experience in the country.
Campaign Features
Campaign presented through print, radio and O.O.H. (back-lit displays in a major Taipei MRT station) and then social media used to ramp up exposure; teamed up with the popular “key opinion leader” Howhow to drive reach and used his video to promote a lucky draw. Also created a customized EasyCard to use as a giveaway and rolled out an exclusive Line sticker, generating widespread buzz.
Media Exposure
Howfun video got 400,000 hits
Estimated 2.57 million views of back-lit displays at Zhongxiao Dunhua MRT station
Internet activity got nearly 3,500 Likes
Landing page
Banner
300×250 gif
728×90 gif
KOL
Customized Gift(Limited Edition Tourism Malaysia EasyCard)
LINE Sticker Set
