Tigerair Taiwan_Nagoya Promotional Online Event
Tigerair Taiwan teamed up with a group of Japanese companies, led by Chubu Centrair International Airport and including Meitetsu, Prince Hotels & Resorts, Tokyu Hotels, and Nagashima Resort, to promote its new route to Nagoya.
Consumers could go online to the promotional event’s website to take a quiz on Nagoya’s attractions, and after getting the answer right could participate in a lucky draw.
The results of the contest were shared on Facebook, with a roundtrip Taipei-Nagoya ticket and dozens of Nagoya-themed gifts the main prizes.
Events Steps
Website Content
Media Exposure
Impact
