Background
China Airlines began flying its new-generation Airbus A350 on its Taipei-Auckland route on March 25. This promotional event was held to highlight the new aircraft and the advantages of new itineraries to Auckland to get tour operators excited about travel to the New Zealand city and drum up interest among consumers to boost tour package and air ticket sales.
Event Highlight
1.China Airlines flying an A350 to Auckland Airport
Present China Airlines’ A350 and information on airline’s flights to New Zealand
2.New Zealand destination travel
Present “Brand New Ways to Enjoy New Zealand in 2018: Classics + Novel Destinations + Personal Experiences
Main Visuals
Highlighted the landmarks Taipei 101 and the Auckland Sky Tower to symbolize China Airlines’ A350 taking off on this route.
Launch Ceremony
“Check-in” concept used for launch ceremony; after the ceremony, Auckland’s skyline lit up.
New Zealand photo area
Media Coverage
