Campaign Background
Chunghwa Post (Taiwan’s official postal service) commissioned CheeseAd Integrated Marketing to design educational pamphlets and posters for its iBox service (an automated, 24/7 parcel sending and receiving service), postal mail services and a mobile phone “number-taking service.” These designs were used to highlight the new, innovative functions Chunghwa Post has steadily rolled out to give its expanding customer base better service and choices. At the same time, cute and modern designs were used to grab the attention of the younger generation.
iBox Pamphlet Design
We created a cute iBox mascot to introduce the iBox’s different services and user functions and also simplified what has typically been a cumbersome process to send or receive a parcel so that anybody could follow it. Those steps made it easier for consumers to understand and use the iBox service. Faced with the global coronavirus pandemic, many people have decided to give it a try.
Poster Design for Chunghwa Post Mail Service
The design used the Chunghwa Post boy driving a race car to give consumers a clear impression that if they use the new 3+3 zip code format their letters will be quickly delivered to the intended recipient.
Poster Design for Online Number-taking Service
We used a simple, highly intuitive design to promote Chunghwa Post’s new e-Postal app. The simple steps needed to download and use the app were illustrated on the poster so that consumers could clearly understand how it works and have confidence they can take a number online if they want to.
