You need to know more than the average ad agency can tell you. You should understand consumers, markets, and the competitive environment; understand the strategy, creativity, media (including planning and buying), and brands; understand people, event planning, and public relations.
The typical ad agency should have this knowledge, but it’s still not enough.
If you want to become a great business partner for travel agencies, you also should understand the responsibilities of each country’s tourism authorities, understand airlines’ tastes, and have a feel for the styles of different cruise lines.
You can produce a first-class travel ad in Taiwan only if you have this insight.
At Cheese Marketing Integration, we have made it our business since 2004 to provide this insight and now recognized as Taiwan’s leading brand for travel advertising.
So if you’re interested in advertising in Taiwan’s travel market, please contact us. We can help you get to where you want to go.